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Project Ara-What is with this mysterious project?

Ara, the name does sound pretty diverse and new. The moment you hear it you tend to relate it with something you know like aura ,zara or para. Let me tell you it is not related to anyone of those things that are popping up in your head except if you thought of mobile phones. Yep! It is a project by Google rather a revolutionary one!

So, what is this whole thing about?Before I answer that ,you must have thought that the every week new smartphones come up with latest technologies and my phone seems old within a span of six months! Most of the times there are only a few differences between your phone and the new one. Like a better camera or bigger screen, or thinner phone or faster phone or higher battery power.So, I have to buy a whole new phone just so that its camera is better than mine or it is faster than mine? That's not fair! Okay, now hold on to that thought and I shall tell you why that question is a million dollar question because that's how much Google is gonna make out by solving that problem.

Ara is basically granting right to freedom to mobile phones(on a philosophical note). On a general note, it allows you to change or replace only those components of your mobile phones that you would like to actually upgrade.That means you can just take off the battery of your phone and just plug in a a battery with double the capacity or just swap your 8MP camera with whooping 20MP camera. Yes, that is quite a thing! Moreover the basic functionality of your phone is totally unaffected with whatever your changes you make.What I mean to say is you don't have to worry as to which component will be "compatible" with your phone. All you have to do is get the required module,remove the existing one, and just slide in the new module and you have upgraded your phone all by yourselves! You have actually designed your own phone!

Ara is in true sense full level customization of mobile phones. Till now people had only worked upon the user experience point of view ,but, this time it is about the freedom of customization point of view. As you can see in the pic the phone is made up of blocks. Each block is one module - camera,battery,screen,microphone,processor,etc. You can choose each block of your phone and just plug it in to the base board like a jigsaw puzzle! Isn't it cool? You get to actually "choose" each and every part of your phone and you do not have to think about staying up to date anymore!



By now you have got a brief picture about what project Ara is all about. I should not forget to mention that this was originally a startup which was bought by Google and it was then called PhoneBlox or PhoneBlocks.Google recently gave a live demo of the prototype at one of the conferences and it is said that it will debut in the market by mid of 2016 or third quarter of 2016. It is an amazing innovation and it has a lot to explore. I shall keep updating the post with the latest news. Until then Au Revoir folks!


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